This is spot on – my habits as an individual as opposed to a business person are different as discussed.
Originally posted on Gigaom:
Mobile email is taking over. Of emails that are opened, 51 percent are opened on mobile devices, observes Litmus. This is an all-time high. At the same time, webmail opens have dropped by more than a third in the last year, to just 18 percent of opens. Customers want to interact with email at their convenience … wherever they happen to be.
A second change is also at play. While consumers are communicating via text, instant messaging, Facebook, Twitter, Instagram and more to accomplish tasks once reserved for email – driving the overall consumer email sent down 4 percent — current predictions have business-oriented emails growing more than 13 percent in the coming years.
Why the discontinuity? Those who predict a wholesale shift away from email to some form of instant messaging miss that these technologies are not the same – especially for the business user. Both are valuable, indispensable technologies for people’s communication needs. The difference is the social contract implied. The email social contract dictates people respond within a reasonable time frame but with deeper thought and informative responses. In other words, the response comes at the recipient’s time frame – likely when they have access to all of their information.