How To Be Motivated: 4 New Insights From Research

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Sometimes there is not enough coffee in universe to get you going. How to be motivated is something we all struggle with at some time or another. Or, um, daily.

Motivation is such a mystery. It’s a feeling and we understand it so poorly it feels impossible to do anything about it. Is there anyone who can unravel the science of how motivation works and tell us what to do? Yes.

Dan Pink wrote the book on motivation. Literally.

He’s the New York Times bestselling author of Drive: The Surprising Truth About What Motivates Us. He’s also the host and executive producer of the TV show “Crowd Control” which airs on National Geographic Channel.

His books have sold more than 2 million copies. And his TED talk on motivation is one of the most popular TED talks ever.

Here’s what I love about Dan: He’s not…

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Can You Tell If These 10 Ridiculous App Ideas Are Real Or Fake?

Ridiculously sums up where we are at with apps – very funny!


An app that measures your sexual performance? An anti-drunk dialer? A set of Rorschach tests that tell you how stoned you are? Watch the video above to see if you can tell which of these absurd startups are fake and which are real…signs the tech industry has lost its mind.

I played this “App Or Crap” game on stage in front of a live audience as a guest on The Kinda Late Show With Broke-Ass Stuart, a local San Francisco late night TV show. Imagine The Jimmy Kimmel Show, but filmed in a bar.

The monthly variety hour is hilarious, and recently featured MythBuster’s Kari Byron and Tekzilla’s Veronica Belmont. Plus it held the “SF Douche Of The Year” awards, blasting the Dropbox soccer bros and a girl whining that riot cops were blocking her Uber. If you’re in The Bay Area, come check out the next taping.

Check out…

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I am taking part in the Great Cycle Challenge this October to fight kids’ cancer!

I am taking part in the Great Cycle Challenge this October to fight kids’ cancer!

Right now, cancer is the largest killer of children from disease in Australia AND 3 children die from cancer every week.

So I am raising funds to help these kids and support Children’s Medical Research Institute to continue its work in developing treatments and finding a cure for childhood cancer.

Please sponsor my challenge by making a donation through my fundraising page – click the ‘sponsor me’ button above.

Thank you for your support @


How Valuable Are Your Customers?

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Many companies use a calculation called customer lifetime value (CLV) to determine how much a customer is worth in comparison with others.

HBR Blog Network - Harvard Business Review

Not all customers are created equal. If you’ve ever run a business (or even just been a customer yourself), then you know that some customers provide more revenue (and incur fewer costs) than others. Figuring out which to focus on and invest in is critical if you want to maximize your profit.

Many companies use a calculation called customer lifetime value (CLV) to determine how much a customer is worth in comparison with others. Even if you don’t have to calculate CLV yourself (there are lots of tools that will do the math for you), it’s important to understand the concept so you can decide whether to use it when making marketing and sales decisions.

So what exactly is CLV? Here’s a basic definition: The amount of profit your company can expect to generate from a customer, for the time the person (or company) remains a customer (e.g., x

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ANZAC Day Participation

ANZAC Day Participation

My youngest son William (as College Captain – St. Aloysius College) had the honour of laying a wreath at the Kingston ANZAC Day Ceremony 25 April, 2014.

Australian and New Zealand forces landed on Gallipoli on 25 April 1915 during WW1, meeting fierce resistance from the Ottoman Turkish defenders. Australians & New Zealanders recognise 25 April (ANZAC Day) as an occasion of national remembrance, which takes two forms.

Commemorative services are held at dawn – the time of the original landing – across the nation.

Later in the day, ex-servicemen and women meet to take part in marches through the major cities and in many smaller centres. Commemorative ceremonies are more formal and are held at war memorials around the country. In these ways, Anzac Day is a time when Australians reflect on the many different meanings of war.

Trip to Adamsfield – South West Wilderness Area near Lake Gordon, Tasmania.


Adamsfield is a locality in Tasmania Australia where osmiridium was discovered in 1925. Alluvial mining resulted in one of the world’s largest sources of osmium and iridium metal. Florentine Post Office opened on 1 November 1925.

Today there is little left of this once booming town. Most of the buildings have been damaged by bushfires or reclaimed by the bush. Despite this, a visit to Adamsfield is well worthwhile.What remains gives a feeling for what once existed here and the surrounding landscape emphasises the remoteness of the settlement.


Old shacks near river. The river has a footbridge crossing or 4WD required to cross to get to Adamsfield.


Original Township is in there somewhere much of the area is overgrown with bracken. Image

The Mines


Visitors to Adamsfield do not require a Parks pass.

There are barriers on the Saw Back Range track. Adamsfield track and the Clear Hill Road, all of which are permanently locked.  Therefore, all vehicle based visitors to Adamsfield, including those travelling by motorbike, four-wheel bike or mountain bike, require an authority and a key from Mt Field National Park Visitor Centre. A $300 refundable deposit is charged for the key.  The maximum number of vehicles in each group is six. To ensure access it is recommended that you book in advance given the limited number allowed in each day.

Chasing Pillows

cde1e5e56636adf94959abb44d1203dacbc8d13d-thumbWilliam Cooper is a student of everything that interests him. Although everything interesting doesn’t always interest him (we think it may be the hormones). He likes warm toast when he has been sick and intends to expand his novel Chasing Pillows with a “somewhat sequel” that explores the protagonist’s universe and may mention the protagonist himself once or twice. When he makes mistakes he almost always tries to spin them into an intended action and does this sometimes with success.

Have you ever lost yourself in another world—so much that you almost begin to forget the real one? Then you may see yourself in the writings of Opaulde. If not, the contents of this novel may simply confuse you and perhaps even appall you. Otherwise, if you are not repelled by the bizarre and chaotic, submerge yourself in Opaude’s world and see if you can answer the question, “Who is Opaulde?”

William Cooper’s book Chasing Pillows is available at (Paperback, Kindle) and at (eBook formats)